Agenda:

  • Welcome & The State of Sports Ticketing Analytics
  • Live Demo: Revenue & Ticket Sales Performance
  • Live Demo: Attendance, Utilization & No-Show Analysis
  • Live Demo: Sales Channel Mix & Seasonality Trends
  • Ask Your Data Anything: Natural Language Querying, Live
  • The Expansion Playbook: F&B, Merch, CRM & Sponsorship
  • Implementation: Timeline & Getting Started
  • Open Q&A

Live Demo:

  • Revenue & Ticket Sales Performance: Game-by-game revenue, ticket mix, average price, yield trends, and season-over-season comparisons.
  • Attendance, Utilization & No-Show Analysis: Tickets sold vs. scanned, capacity utilization by section, and no-show trend patterns.
  • Sales Channel Mix & Seasonality: Online, mobile, box office, and partner channel performance. Opponent impact and day-of-week patterns.
  • Ask Your Data Anything: Natural Language Querying, Live: “What games had the highest no-show rate last season?” — answered directly from your data, no SQL required.
  • The Expansion Playbook: Beyond Ticketing: F&B, merchandise, parking, sponsorship, CRM — the path to total revenue per fan.
  • Implementation: Timeline, Approach & Getting Started: What it takes. Weeks, not months.
  • Open Q&A: Live answers from the Apps Associates sports analytics team. Bring your questions.

By the end of 60 minutes, you’ll have a clear picture of what production-ready sports analytics actually looks like.

Speaker

Myles Gilsenan, VP Data, Analytics and AI, Apps Associates

Myles is the Vice President of Data, Analytics, and AI at Apps Associates. He has 30 years of experience designing, building, and deploying large-scale data warehousing and business intelligence systems. Myles is a thought leader in the area of data strategy, modern data architecture, and advanced analytics and frequently speaks at industry conferences. Before getting back into consulting about 9 years ago, he held senior executive positions in the Financial Services and Medical Device industries. Myles has significant international experience having served in Director roles in Tokyo, London, and Hong Kong. He specializes in helping companies extract value from their data and transform themselves into data-driven organizations.

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About Apps Associates:

Apps Associates is a premier enterprise applications and technology advisor, counseling and executing across every stage of the enterprise transformation journey—not just the destination. For more than two decades, Apps Associates has closely collaborated with decision makers across nearly every industry, offering end-to-end integration, modernization, and cloud migration services. By helping to break down the silos within today’s most complex business challenges, Apps Associates is unlocking solutions and efficiencies that scale into future opportunities.