Emerging Trends in AI

Harnessing the Power of AI for CRM

Artificial Intelligence can take on many different lenses depending on which industry you’re in and how tech-centric it is.

Regardless of which industry you’re in, it’s likely that your peers and leaders are beginning to discuss ways in which AI might make an impact. In the tech world, we are starting to see those impacts now, with major players like Salesforce and Oracle announcing new features that bring the power of AI into the hands of consumers.

In this podcast recording, you’ll learn the main components of AI, how those base components are contributing to the rapid development of new features, and how those features translate into practical applications in Salesforce CRM.

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Who Should Listen

This podcast is a great starting point for anyone interested in learning more about what’s available with AI within the CRM space.
This is suitable for all job levels. Admins and technical users may gain the most benefit.

Speakers

Steve Baines, Vice President – Strategic Accounts, Apps Associates LLC

Steve is a serial entrepreneur who loves working with early stage, technology-focused startups. He has a diverse background in technology as well as sales and marketing. He is a graduate of Southern New Hampshire University with a B.S. in Accounting and Finance, M.S. in Information Technology, and an M.B.A. He is also a 5x Salesforce MVP, a Salesforce Certified Technical Architect, Certified Salesforce Instructor and has spoken at Dreamforce, TDX, and many local community events.

John Christy, Director, Cloud Solutions, Apps Associates LLC

John Christy oversees our Solution Architect group on projects involving Salesforce applications and integrations with ERP systems. He specializes in complex Salesforce CPQ implementations and guiding enterprise-wide solutions using best practices on the Salesforce platform. He has over 20 years of large scale application development experience and 15 years of experience exclusively in the Salesforce ecosystem.

John Houtsma, Director, Salesforce Alliance, Apps Associates LLC

John is the Apps Associates Salesforce Alliance Director. For the past 24 years, John has focused on helping companies with their Customer Relationship Management (CRM), customer service and field service initiatives including time with Salesforce and Oracle. During his five years at Salesforce, John was part of the Enterprise Select team focused on helping enterprise organizations realize digital transformations and business outcomes from the Service, Field Service and Experience Clouds.

Preeti Lobo, Senior Director, Business Integration & Automation, Apps Associates LLC

Preeti Lobo is the Senior Practice Director of the Business Integration & Automation practice at Apps Associates. She is an executive with a proven track record of delivering complex technology integrations/solutions by establishing trusted client relationships, building high performing teams and practicing excellence in program/project management and technology integration. Her experience spans across various technologies including but not limited to Oracle, Middleware tools and Robotic Process Automation(RPA) tools. She provides thought leadership and assists customers in Next Generation technology evaluation and roadmap development. Preeti Lobo started the Automation practice at Apps Associates. She has written several blogs on the topic and has been quoted in several articles. She offers advisory and educational sessions to customers interested in learning

Molly McGee, Marketing Manager, Apps Associates LLC

Molly McGee is Marketing Manager at Apps Associates. With over a decade of experience in digital marketing, Molly has dedicated the past four years to honing her expertise in tech marketing within the Salesforce CRM domain, with a keen focus on the dynamic relationship between technology and customer experience.

About Apps Associates

Apps Associates is a premier enterprise applications and technology advisor, counseling and executing across every stage of the enterprise transformation journey—not just the destination. For more than two decades, Apps Associates has closely collaborated with decision makers across nearly every industry, offering end-to-end integration, modernization, and cloud migration services. By helping to break down the silos within today’s most complex business challenges, Apps Associates is unlocking solutions and efficiencies that scale into future opportunities. Learn more at appsassociates.com or follow on LinkedIn.