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Successfully Leading a Services Business and Retaining Talent


Listen to Leaders of B2B Podcast in episode 159 where Steve Baines, Vice President at Apps Associates, shares valuable leadership lessons. Steve brings a holistic leadership perspective to B2B. His insights come from moving up the corporate ladder, jumping into a founder role, and switching back to a corporate executive role after an acquisition.

Steve thinks that the most important benefit a leader can give isn’t monetary. He believes that giving his employees time is more important. Providing facetime with them allows them to discuss their ideas. In return, they work more efficiently and improve their work-life balance. Take a listen to learn more.

About Apps Associates:

Apps Associates is a premier enterprise application services leader with a customer-first focus, who for more than two decades, has helped organizations innovate through digital transformation initiatives. Customers such as Brooks Automation, Hologic Inc., Edwards Vacuum, and Take Two Interactive Software turn to Apps Associates for end-to-end strategic counsel, system integration and the services required to solve their most complex business challenges—applying expansive expertise in data and analytics, application modernization, automation, digital systems, technology and operations and change management. To learn more about how Apps Associates can help align your business with the right technology, visit:, or follow Apps Associates on social media on Twitter and LinkedIn.