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Apps Associates Launches Apps Pack Proprietary Diagnostic Tools to Help Oracle Users Drive More ROI

Apps Pack enables holistic management of complex technology environments, empowering customers to extract more value from Oracle software

BOSTON, February 13, 2020 – Apps Associates, an expert Oracle cloud migration and managed services provider, today announced the launch of Apps Pack, a proprietary suite of diagnostic and management tools for comprehensive control over the entire IT environment. Built to help IT decision makers (ITDMs) generate more value from their Oracle software, Apps Pack includes independent, yet easily configurable tools, including SmartDog, WatchDog, BloodHound and Retriever, that provide real-time diagnostics and enhanced visibility within one integrated console.

Recent research reveals that the vast majority of ITDMs who use Oracle for their primary business applications have either already completely migrated to the cloud (37%) or are in the process of migrating this year (57%). Moving on-premise infrastructure and applications to the cloud is a massive undertaking, however the real challenges begin post-migration. An astounding 94% of Oracle users surveyed reported they haven’t yet maximized their applications in the cloud.

“The discussion is starting to shift from ‘how do I migrate to the cloud’ to ‘how do I optimize my technology environment to make the most of my investment?’ As enterprises adapt to the complexities of the modern technology landscape, limited visibility into the holistic environment leaves these businesses at risk of overspending and cloud sprawl,” said Adrian King, CEO, Apps Associates. “Juggling licensing and compliance, optimization, business intelligence reporting, and more, IT professionals are looking for tools to help yield better data-driven decision making. Apps Pack was developed to address this urgent need and ensure ITDMs generate maximum value from their Oracle investment.”

Each tool in the Apps Pack supports a different aspect of the modern, complex technology stack, from ensuring ongoing health and optimization to licensing:

  • SmartDog provides real-time diagnostics and secure, 360-degree visibility into your hosted environment through one central console. For teams operating Oracle enterprise workloads on Amazon Web Services (AWS), the console streamlines management with easy integration to AWS and other support tool APIs. ITDMs can view AWS instances in real-time and access a variety of key functions, such as monitoring data, operations and optimization dashboards and AWS cost management. For companies leveraging Oracle Cloud applications, SmartDog makes managed services more seamless than ever before with easy access to support tickets, troubleshooting status and more.
  • WatchDog scans the entire Oracle EBS or Oracle SaaS environment to identify system errors and key business conditions undermining the operational effectiveness of the system. It generates in-depth reports on software and creates an action plan for maximizing the technology stack, rather than paying for applications that go unused. WatchDog takes the guesswork out of reporting with ongoing access to business intelligence.
  • BloodHound takes a snapshot of your Oracle EBS system and provides valuable insight into the applications, extensions and customizations leveraged by the IT team. BloodHound can sniff out problematic integrations and customizations, enabling ITDMs to make better decisions around management of the Oracle EBS environment.
  • Retriever is Apps Associates’ approach to Oracle software asset management that helps manage license risk. Designed to help ITDMs gain clarity around Oracle licenses owned, Retriever helps optimize utilization of licenses and documents deployments. Licensing is an ongoing pain point for ITDMs, given data that demonstrates that 80% of Oracle users believe an Oracle audit is likely. With Retriever, enterprises can save time and money through end-to-end support on initial license agreements, audit preparation and ULA renewals/certifications.

In the era of the cloud, optimization will be paramount, with analysis from Gartner predicting that through 2024, IT’s focus will be on ensuring that all legacy applications migrated to public cloud infrastructure are optimized to become more cost effective. As the cloud landscape becomes more complex, IT providers will increasingly need support from managed service providers to reach strategic business goals, implement and integrate new technologies, and lower total cost of ownership. Gartner forecasts that by 2022, up to 60% of organizations will use an external service provider’s cloud managed service offering, which is double the percentage of organizations from 2018.

“Working with Oracle is complex. We’ve helped customers migrate 400+ workloads to the cloud, including 190+ Oracle to AWS migrations, and it’s clear that ITDMs are looking for enhanced, ongoing support post-migration,” said Peter Salamanca, VP of Cloud Services, Apps Associates. “This demand spurred the creation of the Apps Pack. These tools, accessible on demand through the SmartDog console, are designed to put control back in the hands of the IT team. With cloud instances, business intelligence, cost management and more at their fingertips, it will be much easier for ITDMs to leverage their Oracle software to its full potential.”

The SmartDog console and Apps Pack tools are designed to address specific business needs around business intelligence, licensing, maintenance, management and more. Available independently as one-off assessments, or included as part of Infrastructure Managed Services (IMS) or Application Managed Services (AMS) from Apps Associates, there are many configurations and few dependencies, ensuring that any organization can leverage these tools to optimize their technology stack.

For more information on the Apps Pack, and how it enables optimization and cost-containment with IT information on demand, click here.


About Apps Associates

Apps Associates is the recognized industry leader for migrating and managing Oracle-to-the-Cloud. With thousands of engagements, Apps Associates brings the knowledge, flexibility and relentless customer-first focus companies rely upon to help them move to the cloud and solve their most strategic and complex business challenges. Acting as an extension of customers’ IT teams, Apps Associates delivers breadth of services and dependability along with unparalleled agility and ROI. Longstanding customers such as Brooks Automation, Hologic Inc., Edwards Vacuum and Take Two Interactive Software Inc. turn to Apps Associates as their trusted partner for the management of critical business needs, providing strategic consulting and managed services for Oracle, Salesforce, integration, analytics and public, private or hybrid cloud infrastructure. To learn more about how Apps Associates has successfully migrated hundreds of Oracle application customers to the cloud, click here:, or follow Apps Associates on social media on Twitter and LinkedIn.

Media Contact:
PAN Communications
Dana Trismen
Tel: 978-806-5655
E-Mail: [email protected]