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Dreamforce 2023: Three Takeaways from Dreamforce ‘23

AI, Data Security, and Consumer Trust are top topics
The Apps Associates team is back and feeling inspired after another successful Dreamforce conference, Salesforce’s marquee event. Salesforce’s annual Dreamforce conference is a monumental gathering, drawing in more than fifty thousand professionals from around the world. It’s a celebration of innovation, learning, and inspiration, and this year’s event in San Francisco did not disappoint.


Here are some of the key highlights from Dreamforce 2023:

1. The Launch of Einstein 1 Platform

A highlight of Dreamforce 2023 was the unveiling of the Einstein 1 Platform, a groundbreaking AI-driven platform that promises to revolutionize the way businesses use data, AI and CRM. This platform empowers businesses to harness the power of data and develop low-code AI applications, making the process of application building safer and more efficient.

A key feature of Einstein 1 is the introduction of “Einstein Copilot,” a conversational AI assistant integrated into the Salesforce user interface. This AI assistant enables users to interact with Salesforce applications using natural language, and it goes beyond simple queries. It can automatically complete tasks, provide recommendations, and answer questions, enhancing user productivity and efficiency.

2. Data, AI, and CRM

The central theme that dominated this year’s Dreamforce was the focus on Data, AI, and CRM. Salesforce took a significant step in reaffirming its commitment to ethical and responsible AI by announcing its “Tenets of Trusted, Ethical & Humane AI.” These tenets will serve as guiding principles for all of Salesforce’s innovations, ensuring that trust is maintained between Salesforce and its customers, as well as Salesforce partners and their customers.

3. Enhanced Data Cloud Features

Dreamforce 2023 also showcased enhancements to Data Cloud. The integration of Data Cloud into the Einstein 1 platform brings forth innovative features like “Data Cloud-Triggered Flow.” This feature allows users to automate processes triggered by changes in data, providing real-time insights and enabling businesses to respond swiftly to changing conditions. Additionally, the introduction of “Data Graphs” was a noteworthy announcement. Data Graphs are visual representations of data relationships that offer users a more intuitive and comprehensive understanding of their data. This feature is set to empower organizations to make data-driven decisions with greater precision.

In conclusion, Dreamforce was more than just an event; it was a testament to the power of innovation and collaboration. It’s a time when industry leaders, professionals, technology enthusiasts and Salesforce Partners like Apps Associates come together to inspire, learn, and shape the future of CRM. Dreamforce 2023 set the bar even higher for what we can expect from Salesforce in the years to come.

If you are looking to get started with AI or are curious about the newly announced features at Dreamforce 2023, let’s talk. Apps Associates is a certified Salesforce Partner and we can help you realize your CRM goals, introduce automation into your processes, and make your business operations more efficient.

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