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Harnessing CRM to drive innovation, strong customer experiences in life sciences

Life Sciences companies are embracing Customer Relationship Management (CRM) platforms to streamline operations and drive business growth in an increasingly complex landscape. These cloud-based solutions have transformed the management of customer, physician, patient, and caretaker relationships, enabling companies to boost sales effectiveness, expand their customer base, improve revenue streams, ensure compliance, and gain valuable insights as they venture into new products, therapies, and markets.

In this article Fran Daly, senior director of life sciences at Apps Associates and Molly McGee, marketing manager at Apps Associates walk us through the benefits of CRM for life sciences along with a customer success story.

Read the full article here.

About Apps Associates:

Apps Associates is an enterprise application services leader with a customer-first focus. Apps Associates has more than two decades of experience helping organizations innovate through digital transformation initiatives. Customers such as Brooks Automation, Hologic Inc., Edwards Vacuum, and Take-Two Interactive Software turn to Apps Associates for strategic counsel, system integration, and the services required to solve their most complex business challenges – utilizing experience in analytics, application modernization, process automation, digital systems, technology and operations. To learn more about how Apps Associates can help you align your business with the right technology, visit:, or follow Apps Associates on social media on Twitter and LinkedIn