Dreamforce 2023: Three Takeaways from Dreamforce ‘23

AI, Data Security, and Consumer Trust are top topics The Apps Associates team is back and feeling inspired after another successful Dreamforce conference, Salesforce’s marquee event. Salesforce’s annual Dreamforce conference is a monumental gathering, drawing in more than fifty thousand professionals from around the world. It’s a celebration of innovation, learning, and inspiration, and this…

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Leveraging CRM to Drive Innovation and Strengthen Customer Experience

With the increasing complexity of managing enterprise operations, Life Science companies are turning to Customer Relationship Management (CRM) platforms as a critical modernization step to help grow their business and streamline processes at a greater scale. These cloud-based platforms have revolutionized the way Life Science companies manage customer, physician, patient and caretaker relationships. They also…

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Unlocking the Power of MuleSoft for Business Growth

Many businesses and IT teams have an overwhelming backlog of pending projects and requests with little time to tackle them. This is partly due to the breathtaking pace at which the technological landscape is constantly evolving, as well as organizations relying on outdated legacy tech. To keep up with the speed of innovation, enterprises need…

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The biggest takeaways from Dreamforce 2022

It’s been three long years since we were all able to gather in San Francisco for the biggest tech conference and party of the year: Dreamforce. After two years of virtual gatherings, the Apps Associates team and 40,000+ other Trailblazers and Salesforce MVPs from all over the world descended on San Francisco for the conference’s…

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Manufacturers: Are you offering a personalized digital customer experience?

The one-size-fits-all approach to the customer experience (CX) is no longer acceptable. Product alone isn’t enough to stand out in today’s manufacturing landscape. CX is the competitive differentiator. Those with an excellent customer experience are closing more sales and improving the customer lifetime value (LTV). Providing a personalized, digital experience is essential to continued success….

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How Salesforce CRM can empower your sales team

Generate Ongoing Revenue, Improved Customer Experience and Value with Sales Cloud One of the largest pain points we hear from companies is the frustration that comes with the time spent to understand and sort through customer data. Without being a top-level analyst, many sales teams find this data difficult to understand and even more complicated…

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5 Reasons You Should Implement CPQ

According to Salesforce, only 34% of sales time is actually spent on selling, because the remainder of the time is spent on tasks such as creating quotes and proposals or going through the approval process. A common issue that today’s sales teams currently experience involves wasting time following up with contract status or pricing accuracy when they…

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The weather may be getting colder, but CPQ is still hot

Having attended my 14th annual Dreamforce this year, while it may have looked a little different than in the past, we were still able to dive into the trends that are shaping business post-pandemic.   It was a great experience to be together with the Salesforce Community again, even if it was outside on the street…

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Best Practices for Salesforce CRM Implementation

The success of a new Salesforce CRM implementation hinges on the due diligence put forth to prepare for it. It’s the company’s readiness that is the difference-maker between a successful and unsuccessful deployment. Salesforce implementation is not a simple flick of the switch, but rather a carefully thought-out process that carries you well after launch….

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Manufacturing Cloud: The Industry 4.0 CRM

The sheer scale and force of worldwide manufacturing operations make it a prime target for automation and digital transformation. Although the adoption of automation and digital transformation strategies has been slow within the manufacturing industry, the newest industrial revolution is changing the tide. Industry 4.0 is characterized by automation, machine learning, and IoT technologies combining…

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