AI, Data Security, and Consumer Trust are top topics The Apps Associates team is back and feeling inspired after another successful Dreamforce conference, Salesforce’s marquee event. Salesforce’s annual Dreamforce conference is a monumental gathering, drawing in more than fifty thousand professionals from around the world. It’s a celebration of innovation, learning, and inspiration, and this…

With the increasing complexity of managing enterprise operations, Life Science companies are turning to Customer Relationship Management (CRM) platforms as a critical modernization step to help grow their business and streamline processes at a greater scale. These cloud-based platforms have revolutionized the way Life Science companies manage customer, physician, patient and caretaker relationships. They also…

It’s been three long years since we were all able to gather in San Francisco for the biggest tech conference and party of the year: Dreamforce. After two years of virtual gatherings, the Apps Associates team and 40,000+ other Trailblazers and Salesforce MVPs from all over the world descended on San Francisco for the conference’s…

The one-size-fits-all approach to the customer experience (CX) is no longer acceptable. Product alone isn’t enough to stand out in today’s manufacturing landscape. CX is the competitive differentiator. Those with an excellent customer experience are closing more sales and improving the customer lifetime value (LTV). Providing a personalized, digital experience is essential to continued success….

Generate Ongoing Revenue, Improved Customer Experience and Value with Sales Cloud One of the largest pain points we hear from companies is the frustration that comes with the time spent to understand and sort through customer data. Without being a top-level analyst, many sales teams find this data difficult to understand and even more complicated…

According to Salesforce, only 34% of sales time is actually spent on selling, because the remainder of the time is spent on tasks such as creating quotes and proposals or going through the approval process. A common issue that today’s sales teams currently experience involves wasting time following up with contract status or pricing accuracy when they…

The success of a new Salesforce CRM implementation hinges on the due diligence put forth to prepare for it. It’s the company’s readiness that is the difference-maker between a successful and unsuccessful deployment. Salesforce implementation is not a simple flick of the switch, but rather a carefully thought-out process that carries you well after launch….

The sheer scale and force of worldwide manufacturing operations make it a prime target for automation and digital transformation. Although the adoption of automation and digital transformation strategies has been slow within the manufacturing industry, the newest industrial revolution is changing the tide. Industry 4.0 is characterized by automation, machine learning, and IoT technologies combining…