Corporate Blogs

2025 is shaping up to be a year of transformation, where change isn’t just inevitable — it’s full of promise. As customers demand faster, more innovative, and more personalized experiences, businesses have the chance to redefine what success looks like. Innovation is no longer optional; it’s the driving force behind growth and resilience. Technology is…

Investing in cloud technology marks a pivotal step towards modernizing your business operations. However, realizing its full potential requires more than just the initial purchase. The true value lies in strategic post-acquisition efforts and selecting the right partner to guide your journey. Why Implementation Strategies Matter Once your cloud solution is selected, the focus should…

1. Can you provide a brief overview of your role and responsibilities within Apps? As a People Partner, I connect with employees across various platforms, providing support and advice on employee relations to address any issues or concerns and maintain a harmonious workplace. I collaborate closely with the leadership team to identify and bridge gaps,…

I’ve been working at Apps Associates for almost 12 years, since November 2012, by way of acquisition. I officially joined the Apps team when the company acquired SmartDog in 2019. After the acquisition, I was offered a database architect (DBA) role within Apps. What drew me to the position were the abundant professional opportunities to…

Artificial Intelligence (AI) is no longer a futuristic concept — it is a present reality transforming how we work and conduct business.  It is having a profound impact on our industry, and it is essential for businesses to embrace this technology as a strategic imperative.   AI: Beyond the Hype While AI has been surrounded…

There are so many factors and circumstances in life that are outside of our control. As we move into the last quarter of 2023, we are acutely aware of this as uncertainty looms in many corners of our world. How do we continue to empower those around us to be the best they can be…

I never anticipated a career as technically oriented as the one I find myself in today. Starting out in management, most of my professional life was spent in higher education. Over those 13 years, I often found myself in need of technical support, but with limited budget and priority to get things done. A familiar…

Towards the end of 2017, a friend of mine asked if I was happy in my job. I wasn’t. He worked as a Salesforce Administrator and encouraged me to explore Trailhead.com. I was impressed and felt like it was time for a change. I told my wife that my goal was to be a Salesforce…

We are fortunate enough to be spending time in person with our prospects and customers, in-person engagement is great. The best part by far has been getting in front of our prospects and customers. There is nothing like face-to-face interaction to get a true gauge of the challenges you are experiencing. Through our interactions, I…

What a year it was for Apps Associates in 2022. As you may remember from our last newsletter, Apps celebrated its 20th Anniversary in September. Over the course of our twenty-year history, we have grown to over 1,300 employees in the United States, Canada, Europe, and APAC. We have expanded our partnerships to now include AWS,…