Welcoming Ethos to the Apps Associates Family

Today, I am thrilled to share that Apps Associates has acquired Ethos Solutions, an IT professional services consulting company specializing in Salesforce implementations, customizations & integrations. Ethos, a certified Salesforce consulting partner since 2006, brings depth, experience and development capabilities that help to further bolster our Salesforce offerings, addressing the significant growing demand from customers and…

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Salesforce Customer 360: An In-Depth Guide

Creating a seamless customer experience across multiple platforms and channels is becoming the norm. Not only does this result in top-notch collaboration between all your teams, but it can also help your business grow. To achieve these results, you need the right digital solution. In short, you need Salesforce Customer 360. This guide will teach you…

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Salesforce Service Cloud Voice in Action

Service Cloud Voice has been built to combine digital channels, CRM analytics, and phone on top of Service Cloud platform. It’s a console that any business with a phone-based customer service operation can use to streamline their support by making it faster, more efficient, and effective. Salesforce Service Cloud Voice is the intersection where telephony…

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Introducing Salesforce Service Cloud Voice

Providing top-notch customer service means being able to adapt communication channels to meet the customer’s ever-evolving needs. This is most easily managed via digital channels. Though it’s not the most convenient method, customers still rely on telephony services for their support. However, technology is often outdated when it comes to telephony channels and has suffered from…

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Permissions – Where do I start?

Are your employees unable to access the new application you built for them? Are your managers unable to see the work of the employees they manage? Are your customer service teams struggling to collaborate together on a case? If any of these situations apply to you, you may have permission issues within your Salesforce org.

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Salesforce Service Cloud: An Ultimate Guide

Salesforce Service Cloud: Streamlining Operations and Delivering Optimal Service From Anywhere Customer needs and expectations are always evolving. Not to mention, constantly advancing technology (and unprecedented pandemics) make it essential to cater to customer’s needs via digital channels. After all, appeasing customers to their liking is the driving force behind any successful business. As companies…

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Field Service Lightning: A Complete Guide

Field service is a distinct and growing industry in the business sector. With customers requiring and expecting on-location service, a variety of players are involved in cultivating a top-notch customer experience. Customers need information regarding the service. Mobile workers need information, support from in-house staff, and, of course, enough available resources. In-house staff needs to…

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Salesforce Health Cloud: A Complete Guide

Are you looking to upgrade your current CRM solution? You’re not alone. Countless hospitals, clinics, doctor’s offices, and others in the healthcare industry are looking to improve their outdated CRM solutions.   Systems that don’t put the patient at the center don’t allow you to build and maintain a one-on-one relationship with your patients, causing…

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Customer Service in Salesforce Consulting

I like to say I grew-up in a Call-center. I have been working in the Salesforce consulting space since 2011, but before that I worked my way through a variety of jobs in a call-center. One of those jobs taught me Salesforce, and for that I will be forever grateful. It was in the call-center…

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Solving the Mystery of Lightning

Many Salesforce users have heard about the Lightning platform, and are possibly using it, however, they don’t understand exactly what it is. For most people, there is a mystery surrounding Lightning. Is Lightning a new User Interface? Is it a new way to build applications? Does it work with Salesforce Classic? The short answer to…

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